In an effort to protect your privacy, we provide this notice explaining our online information practices. This privacy statement discloses the privacy practices for www.backcountryco.com and any of the related companies of the Shea family of companies.
Our approach to managing information from our website is always “customer privacy first”. This means that we carefully select how we use your information with our related companies and certain third party vendors and at the time that your information is provided to us we will give you the opportunity to decline the sharing of your information with other entities.
Types of Information We Collect
This policy applies to all information collected or submitted on our web sites. There are two categories of information: Anonymous and Personally Identifiable.
Anonymous Information is information that cannot be tied to an identifiable customer. Examples include general web site traffic information such as total number of customers visiting our site, or a visitor’s city of origin. By using the Site, you agree to the terms of this Privacy Statement. If you do not agree with the practices described in this Privacy Statement, please do not provide BackCountry with your personal information or interact with the Site.
Personally Identifiable Information is information that tells us specifics about you, such as name, email, address, city, state, zip code, and phone. We use this to deliver personalized information to you when a request is submitted. An example is the Contact Us page form (www.backcountryco.com/contact/). Contact Us is for customers who are interested in the BackCountry community who, by filling out the form, agree to be contacted.
Google analytics is used to track information about visitors to the BackCountry website, which helps us provide relevant information for our visitors about what type of products and services they may be interested in seeing. Google is a participating member of the Network Advertising Initiative and follows the industry privacy standards for online advertising. You can opt out of the DoubleClick cookie, as well as other companies’ cookies used for interest-based ads, by visiting the aboutads.info choices page. If you want to permanently opt out of the DoubleClick cookie, you can install the DoubleClick opt out extension to opt-out of interest-based ads on Google. The ads you see may be based on the content of the Site and the geographic location of a computer or device used to access the site.
How We Use Your Information
- Anonymous Information cannot be tied to personally identifiable information. We use this information to improve our site. This information helps us focus our resources on the features that are most popular with our customers.
It is quite possible that we will share non-identifiable aggregated demographic information with our partners and advertisers. For example, we may tell an advertiser that a specific number of customers visited an area on our web site, but since the information is anonymous we cannot disclose anything that could be used to identify individuals.
Personally Identifiable Information
- Registration Information: If you are providing personally identifiable information on a registration page (such as www.backcountryco.com/contact/#) it will be used solely to respond to an inquiry.
- Request Information: If you are providing personally identifiable information on a request for information page, such as the Contact Us, we will use the information only to reply to your request. Registering on the Interest List Sign-up page may result in notifications about the BackCountry community, and we may send periodic e-mails to notify you about that information. We do not share email lists outside our affiliated companies unless we tell you that in advance and provide you with the opportunity to decline such use.
We do not sell or make your information available to marketing agencies or outside parties unless we advise you in advance and provide you the opportunity to decline such use.
Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect or require information through our web site from anyone under the age or 13.
Customers who no longer wish to receive our materials may opt-out of receiving these communications by replying with “unsubscribe” in the subject line of the email, or email us at BCDiscovery@sheahomes.com.
How To Contact Us
Should you have questions or concerns about BackCountry and the Shea family of companies’ privacy policies, please send an email to BCDiscovery@sheahomes.com.
Notification of Changes